CHIMNEY’S YOUTOP100 SWEDEN 2016

A STUDY OF SWEDISH COMPANIES' EFFICIENCY IN THE USE OF THEIR YOUTUBE CHANNEL

Chimney has conducted a study of Swedish companies' efficiency in the use of their YouTube channel.

327 YouTube channels that have been updated in the last 12 months (so called active channels) have been studied when it comes to amount of views and amount of videos. Based on the study results the companies have been ranked. The ranking is based on efficiency, which is the total number of visitors the last 12 months divided by the total number of videos on the channel.

40 053

average views per video among the top 100

63

digital broadcasters*

88%

203 million views in the last 12 months come from the YouTop100 channels

11 592

videos uploaded in the last 12 months

66%

of all active channels generated more than 10 000 views in the last 12 month

88

of the channels gained positions and 169 lost positions

46

channels had over 1 million views in last 12 months

111

active channels had less than 10 000 views in last 12 months

*companies that post at least one video a week, meaning they have uploaded 52 or more videos in the last 12 months

THE YOUTOP100

  1. H&M
  2. AMF
  3. Åhléns
  4. Burger King Sverige
  5. Happy Socks
  6. NetOnNet Sverige
  7. MAX Hamburgare
  8. Prisjakt Sverige
  9. ICA Banken
  10. Bilia
  11. Warner Music Sweden
  12. Stockholmsmässan
  13. Volvo Car Sverige
  14. AJ Produkter
  15. Huawei Sverige
  16. IKEA Sverige
  17. Honda Sverige
  18. Björn Borg
  19. 3 Sverige
  20. Brothers
  21. PriceRunner Sverige
  22. Carlsberg Sverige
  23. Media Markt Sverige
  24. Arla Sverige
  25. Synoptik
  1. Absolut
  2. Sony Pictures Sverige
  3. Santa Maria
  4. Elgiganten Sverige
  5. ATG Sverige
  6. Nelly.com
  7. Lidl Sverige
  8. Telia Sverige
  9. McDonald's Sverige
  10. K-rauta Sverige
  11. Nordic Choice Hotels
  12. Attendo Sverige
  13. Beauty by Kicks
  14. Citroën Sverige
  15. Bangerhead
  16. Stadium Sverige
  17. NIBE Energy Systems
  18. If Skadeförsäkring
  19. ellos
  20. Blocket
  21. Samsung Sverige
  22. Scorett Footwear
  23. Hyundai Sverige
  24. Semper barnmat
  25. St1 Sverige
  1. Microsoft Sverige
  2. Renault Sverige
  3. Pfizer Sverige
  4. XXL - All Sports United
  5. Acne Studios
  6. VB Vagabond
  7. Jetpak
  8. Kopparberg
  9. Fyndiq
  10. Circle K Sverige
  11. Polarn O. Pyret Sverige
  12. Ford Sverige
  13. ICA
  14. Skånemejerier
  15. Preem
  16. KappAhl
  17. lindex
  18. NCC
  19. Coop Sverige
  20. ginatricot
  21. Meda Sverige
  22. SATS Nordic
  23. Mercedes-Benz Sverige
  24. SAS - Scandinavian Airlines
  25. Fjällräven
  1. Daniel Wellington
  2. Kia Motors Sweden
  3. SJ
  4. Klarna
  5. Lager 157
  6. Ö&B Sverige
  7. Clas Ohlson Sverige
  8. Fritidsresor
  9. Mazda Sweden
  10. Friskis Svettis
  11. Canon Sverige
  12. Lund University
  13. Nordea Sverige
  14. Nissan Sverige
  15. iZettle
  16. Bosch Home Sverige
  17. ECCO Shoes
  18. Marabou
  19. Live Nation Sweden
  20. L'Oréal Paris Sverige
  21. Thule - Bring your life
  22. Scan - Smaken av Sverige
  23. CDON.COM
  24. Findus Sverige
  25. Telenor Sverige

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