CHIMNEY’S YOUTOP100 SWEDEN 2015

A STUDY OF SWEDISH COMPANIES' EFFICIENCY IN THE USE OF THEIR YOUTUBE CHANNEL

Chimney has conducted a study of Swedish companies' efficiency in the use of their YouTube channel.

309 YouTube channels that have been updated in the last 12 months (so called active channels) have been studied when it comes to amount of views and amount of videos. Based on the study results the companies have been ranked. The ranking is based on efficiency, which is the total number of visitors the last 12 months divided by the total number of videos on the channel.

16 171

average views per video among the YouTop100

26

digital broadcasters*

93%

170 million views in the last 12 months come from the YouTop100 channels

4 703

videos uploaded in the last 12 months

60%

of all active channels have managed to generate more than 10 000 views

64

channels generated less than 10 000 views in total

44

channels had over 1 million views in last 12 months

124

active channels had less than 10 000 views in last 12 months

*companies that post at least one video a week, meaning they have uploaded 52 or more videos in the last 12 months

THE YOUTOP100

  1. ATG
  2. Carlsberg Sverige Aktiebolag
  3. Meda Aktiebolag
  4. Elgiganten Aktiebolag
  5. Preem Aktiebolag
  6. MAX Hamburgerrestauranger Aktiebolag
  7. Estrella AB
  8. The Absolut Company
  9. AMF Pensionsförsäkring AB
  10. Semper AB
  11. Systembolaget
  12. Polarbröd Aktiebolag
  13. Com Hem Aktiebolag
  14. Moderna Försäkringar
  15. Synoptik
  16. Santa Maria AB
  17. Åhléns AB
  18. Coop Sverige AB
  19. ICA AB
  20. STUREPLANSGRUPPEN
  21. H & M Hennes & Mauritz AB
  22. Renault Nordic Aktiebolag
  23. Attendo Sverige AB
  24. Björn Borg AB (global)
  25. Samsung Electronics Nordic Aktiebolag
  1. HI3G Access AB
  2. Myresjöhus Aktiebolag
  3. GE Capital AB
  4. Arla Foods AB (publ)
  5. Jetpak Intressenter AB
  6. NetOnNet AB
  7. PROCTER&GAMBLE INTERNATIONAL OPERATIONS SA
  8. SEB Investment Management AB
  9. Clas Ohlson Aktiebolag
  10. IKEA AB
  11. Ving
  12. Telenor
  13. Pfizer Aktiebolag
  14. Apoteket AB (publ)
  15. If Skadeförsäkring Holding AB (publ)
  16. Blocket AB
  17. Nokian Däck AB
  18. Electrolux
  19. Länsförsäkringar AB (publ)
  20. Volvo
  21. Skånemejerier AB
  22. Mc Donald's
  23. Mercedes - Benz Försäljnings AB
  24. Opel Sverige AB
  25. Hornbach Byggmarknad AB
  1. AJ Produkter Aktiebolag
  2. MONDELEZ EUROPE GMBH
  3. Hedin Bil AB
  4. Norwegian Air Shuttle ASA, filial Sweden
  5. SCA
  6. Ballingslöv Aktiebolag
  7. Vattenfall Aktiebolag
  8. OK-Q8 AB
  9. Canal Digital Sverige Aktiebolag
  10. Anticimex Aktiebolag
  11. L'Oréal Sverige AB
  12. STATOIL
  13. Ellos AB
  14. Atea Sverige AB
  15. TeliaSonera Aktiebolag
  16. Acne studios
  17. Sefina Pantbank
  18. Gina Tricot AB
  19. Klarna AB
  20. Adlibris Aktiebolag
  21. Stadium Aktiebolag
  22. Norrmejerier Ekonomisk förening
  23. FINNAIR
  24. Pågen Aktiebolag
  25. Nordnet AB
  1. SAS
  2. Liseberg Aktiebolag
  3. Marginalen AB
  4. XXL Sport & Vildmark AB
  5. Team Sportia
  6. Lindex
  7. SATS Sports Club Sweden AB
  8. Arvid Nordquist Handelsaktiebolag
  9. Altia Sweden AB
  10. Live Nation Sweden AB
  11. Ericsson AB
  12. Ö&B Aktiebolag
  13. LÖFBERGS LILA AKTIEBOLAG
  14. Philips Aktiebolag
  15. INTERSPORT AB
  16. BRING CITYMAIL SWEDEN AB
  17. SCANIA Aktiebolag
  18. SJ AB
  19. Kjell & Co Elektronik AB
  20. Västtrafik AB
  21. K-rauta AB
  22. Hemtex Aktiebolag
  23. Swedbank
  24. Haglöfs Scandinavia Aktiebolag
  25. Mekonomen Aktiebolag

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