CHIMNEY’S YOUTOP100 POLAND 2015

A STUDY OF POLISH COMPANIES' EFFICIENCY IN THE USE OF THEIR YOUTUBE CHANNEL

Chimney has conducted a study of the top 500 Polish companies‘ efficiency in the use of their YouTube channel. Of these 500 companies, 222 have YouTube channels that have been updated in the last 12 months (so called active channels).

We studied these active channels when it comes to amount of views and amount of videos. Based on the study conducted in September 2014, the results of the companies have been ranked. The ranking is based on efficiency, which is the total number of views the last 12 months divided by the total number of videos of the channel.

16 407

average views per video among the YouTop100

34

digital broadcasters*

99,5%

191 million views in the last 12 months come from the YouTop100 channels

5 225

videos uploaded in the last 12 months

51%

of all active channels have managed to generate more than 10 000 views

88

channels generated less than 10 000 views in total

36

channels had over 1 million views in last 12 months

88

active channels had less than 10 000 views in last 12 months

*companies that post at least one video a week, meaning they have uploaded 52 or more videos in the last 12 months

THE YOUTOP100

  1. MetLife TUnZiR
  2. Hortex Holding
  3. Eurobank
  4. Raiffeisen Polbank
  5. Generali TU
  6. Castorama Polska
  7. ING Bank Śląski
  8. Tarczyński
  9. Volkswagen Poznań
  10. GlaxoSmithKline Pharmaceuticals
  11. SGB-Bank
  12. Uniqa
  13. Getin Holding
  14. Żywiec Zdrój
  15. Black Red White
  16. P4
  17. Grupa Kapitałowa PGE
  18. Hewlett-Packard
  19. Tesco
  20. Philips Polska
  21. PZU
  22. Orange Polska
  23. Rainbow Tours
  24. L'Oréal Polska
  25. Renault Polska
  1. Orlen Paliwa
  2. Poczta Polska
  3. Drutex
  4. Samsung Electronics Polska
  5. Bank Zachodni WBK
  6. T-Mobile Polska
  7. IKEA Retail
  8. mBank
  9. Polskie Linie Lotnicze LOT
  10. Carrefour Polska
  11. UPC Polska
  12. Deichmann Obuwie
  13. Bank Gospodarstwa Krajowego
  14. Enea
  15. Neonet
  16. Lidl Polska Sklepy Spożywcze
  17. Bank BGZ
  18. Idea Bank
  19. Okręgowa Spółdzielnia Mleczarska, Piątnica
  20. Bank BPH
  21. Electrolux Poland
  22. Marvipol
  23. KPM Agata
  24. Statoil Fuel & Retail Polska
  25. PKO BP
  1. NGK Ceramics Polska
  2. Amica Wronki
  3. TUI Poland
  4. Fiat Auto Poland
  5. Auchan Polska
  6. Provident Polska
  7. Grupa Sokołów
  8. Komputronik
  9. Grupa Velux
  10. Kaufland Polska Markety
  11. Bank Millennium
  12. Volvo Polska
  13. Solaris Bus & Coach
  14. Grupa Polomarket
  15. Grupa Lotos
  16. Bank Pekao
  17. IBM Polska
  18. Credit Agricole Polska
  19. Polkomtel
  20. Grupa Lux-Med.
  21. Piotr i Paweł
  22. Continental Opony
  23. Trakcja PRKiI
  24. Balex Metal
  25. BSH Sprzęt Gospodarstwa Domowego
  1. Netia
  2. Toyota Motor Poland Company
  3. 3M Poland
  4. Grupa PGD
  5. Tauron Polska Energia
  6. Polski Koncern Naftowy Orlen
  7. Moto-Profil
  8. Alior Bank
  9. Nestle Polska
  10. Osadkowski
  11. Polmlek
  12. Grupa Empik Media & Fashion
  13. Bank Pocztowy
  14. TUiR Allianz Polska
  15. Pojazdy Szynowe PESA
  16. Nowa Itaka
  17. Netto
  18. Inter Cars
  19. ING TUnŻ
  20. PGL Lasy Państwowe
  21. Hochland Polska
  22. Grupa Meblowa Szynaka
  23. Huta Łabędy
  24. Żabka Polska
  25. Comp

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